Baldessari is considered one of the most influential representatives of conceptual art. In his videos, text photos, photocollages, which are often marked by humor, he is concerned with the relationship of image, text, and language, with representation and meaning. In the video I Am Making Art, he carries out reduced, awkward movements or changes the position of his body, repeating the title sentence with each new pose. With the changing emphasis on the words, he seems to want to entice new meanings from the statement.