Daniel Pflumm

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In his videos, usually created on the basis of electronic music, Pflumm engages with the user surfaces of global commodity culture, deconstructing brand names, logos, and trademarks like those of US-American telecommunications company AT&T or the news broadcaster CNN. In freecustomers.com, Pflumm also has an old coat of arms “speak” ironically and reveals with his manipulations of strong signs the virtual foundations of the consumer society.